This is Real

From the Canadian Red Cross Website:

Canadians who wish to support relief efforts in Haiti may do so by donating online, by calling toll-free 1-800-418-1111 or by visiting any Red Cross office.

Double your impact - the Government of Canada will match dollar for dollar the contributions of individual Canadians to eligible Canadian charitable organizations, such as the Canadian Red Cross, in support of humanitarian, recovery and reconstruction efforts in response to the earthquake in Haiti, up to a total of $50 million. Visit the Canadian International Development Agency website for more details.